You have the beauty idea...

...we have the beauty solution

What is BSI?

A U.S. corporation categorized under Manufacturers-Agents that consults with beauty companies on a multitude of operation and conceptual aspects.

Our decades of beauty industry expertise, connections and access to a plethora of the right people and vendors make us an invaluable resource to have as part of your overall team.

Our Services

Product &
Private Label

BSI offers a full turnkey service that includes private label planning and execution, product lineup strategy, contract manufacturing, product development, and quality assurance.

Sales &

Our sales strategy and planning services offer you industry leading guidance in positioning strategy, domestic sales and distribution acquisition, international sales and distribution acquisition, and domestic and international brand representation.

Brand Strategy
& Development

In partnership with our sister company, Version-X, a full-service creative and marketing agency that specializes in high-end brands for the beauty industry.

Brand Leadership

In certain circumstances we are willing to take on a much more involved, partner role with your company to help you create a successful brand in respect to all brand, sales and marketing aspects of the company, not just your product or creative needs.

BSI and Version-X will leverage their extensive experience, expertise and talent for positioning and conceptualizing effective, profitable brands in the global market in order to strategize, plan, guide and execute for all branding, sales and marketing aspects of your company.

  • Guidance on brand strategy, brand position in market, target audiences, and messaging direction
  • Competitive analysis, USP determination and SWOP analysis
  • Decisions on brand direction and ongoing brand consistency
  • Product lineup strategy
  • Determination of final
    formulations and scents
  • In-salon/in-store brand promotional strategies
  • Trade show planning, preparation and representation
  • Budget planning: marketing, advertising, creative and PR
  • Ongoing professional beauty business consultation
  • Promotional strategies to optimize brand launch enthusiasm as well as ongoing sales
  • Guide and assist regarding marketing positioning strategy for both domestic as well as international markets

Branding by Version-X

Because of our expertise in prestige branding/marketing and our extensive professional beauty industry experience we are uniquely capable of delivering the right brand positioning, message and execution across all aspects of strategy, creative and marketing.

Visit the version-x site

Contact BSI

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